r/nba • u/nba NBA • 2d ago

The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% vs. last year across ABC, ESPN, ESPN2, Disney+ and ESPN+.

The NBA on Christmas Day averaged 5.25 million viewers per game in the U.S. The matchup between the Lakers and Warriors – the most-watched NBA regular season and Christmas Day game in five years – averaged 7.76 million viewers and peaked with 8.32 million viewers.

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u/Oceanbreeze871 Celtics 2d ago

Hulu got raised to $100/mo for streaming. Makes it harder to justify live tv

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u/dirtyshits Warriors 2d ago

Lol hulu was built to replace cable and they seem to be right on track.

Got rid of traditional cable companies to become them.

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u/Emergency-Machine-55 2d ago

Hulu started as a partnership between Fox and NBC Universal/Comcast before getting bought out by Disney.

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u/dirtyshits Warriors 2d ago

Yupp the networks saw the blood in the water for traditional cable and pounced early on.