r/nba • u/nba NBA • 2d ago

The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% vs. last year across ABC, ESPN, ESPN2, Disney+ and ESPN+.

The NBA on Christmas Day averaged 5.25 million viewers per game in the U.S. The matchup between the Lakers and Warriors – the most-watched NBA regular season and Christmas Day game in five years – averaged 7.76 million viewers and peaked with 8.32 million viewers.

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u/ChiefTitan808 2d ago

there is no reason every ESPN game should not be on ESPN+

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u/pezasied Pacers 2d ago

Unfortunately I would imagine cable companies would throw a fit.

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u/PepeSylvia11 Celtics 1d ago

Yup. And it’s exactly why ESPN and others tried to distance themselves from cable. Cable needs sports, but sports don’t need cable. ESPN, Fox, and Warner Bros tried to create a service called Venu, but it was blocked.

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u/astanton1862 Spurs 1d ago

You've got that backwards. Disney loved getting that $10 a month from my Mom who only has cable to get her Fox News and CNN.