The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% vs. last year across ABC, ESPN, ESPN2, Disney+ and ESPN+.
The NBA on Christmas Day averaged 5.25 million viewers per game in the U.S. The matchup between the Lakers and Warriors – the most-watched NBA regular season and Christmas Day game in five years – averaged 7.76 million viewers and peaked with 8.32 million viewers.
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u/Brb_32 NBA 2d ago
Old heads still move the needle.
Silvers really brought out the big guns yesterday.
Wemby is the future.