The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% vs. last year across ABC, ESPN, ESPN2, Disney+ and ESPN+.

[u/nba]

The NBA on Christmas Day averaged 5.25 million viewers per game in the U.S. The matchup between the Lakers and Warriors – the most-watched NBA regular season and Christmas Day game in five years – averaged 7.76 million viewers and peaked with 8.32 million viewers.

[u/JellicoAlpha_3_1]

Imagine that

If you actually put games on cable television...giving people access to watch them, they actually watch the games

[u/jgroove_LA → u/JellicoAlpha_3_1]

...and broadcast television which is part of the NBA's new deal, Amazon, yes, but more broadcast