[Rankin] ... Kevin Durant continuing to address #NBA viewership being down. "I take this serious. I'm locked in as to why people don't want to watch us play."

https://x.com/DuaneRankin/status/1872176949801504956?t=sOlhzun3lYo5ImePn8Xpwg&s=19

6.5k Upvotes

96% Upvoted

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u/Neemzeh Timberwolves 2d ago

The NBA has put itself into a box though, with player salaries, salary cap, expenses, etc. They basically have to use their existing models or the networks wont pay them as much. If they don't pay as much, they'll probably lose revenue. IDK tho, I'm sure someone with an economic background can explain more accessibility vs. networks paying and whether one will make more than the other. I'd imagine the NBA has crunched these numbers and still think its better for them financially to do it this way, viewership be damned.

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u/Skunk_Gunk [CLE] LeBron James 2d ago

The biggest thing that leagues don’t account for when going this route is that they are losing the next generation of fans by doing this. People rarely start to follow teams/leagues unless they grow up with it. The league needs to think about the next 20 years just not the next quarter, could say this about 90% of companies though to be fair.

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u/Lost-Maximum7643 2d ago

This and espn not really showing highlights everyday. My kids can’t just turn on sports center and see the highlights and build their love of the game like I did growing up

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u/Lildaddy0213 1d ago

Highlights of 3 point contest every night? The NBA created this mess by allowing teams to shoot 50 3 pointers a game. It's the style of play today and it creates boring tv.