[Rankin] ... Kevin Durant continuing to address #NBA viewership being down. "I take this serious. I'm locked in as to why people don't want to watch us play."

[u/Kimber80]

https://x.com/DuaneRankin/status/1872176949801504956?t=sOlhzun3lYo5ImePn8Xpwg&s=19

[u/jldtsu]

too expensive and convoluted to watch games for the average consumer. I pay a 17 dollar subscription to watch one team and 100% of the games aren't even available on it. The fact that I'm willing to pay that puts me in a small minority. Majority of people would scoff at it.

[u/2uneek → u/jldtsu]

yep exactly, i had this conversation with my family yesterday when i was visiting.. basically, its a netflix subscriptions cost to watch a single team play and it might get blacked out if your team plays nationally. Nobody is paying $17-20/mo to watch something they have mid interest in... you're never acquiring the low-mid interest fans with this model, just us junkies who are gonna watch one way or another.

I really think if the product was more accessible, it would be doing fine.. but its outpriced and inconvenienced itself to a point, the average person is always going to pass for something else.

[u/Neemzeh → u/2uneek]

The NBA has put itself into a box though, with player salaries, salary cap, expenses, etc. They basically have to use their existing models or the networks wont pay them as much. If they don't pay as much, they'll probably lose revenue. IDK tho, I'm sure someone with an economic background can explain more accessibility vs. networks paying and whether one will make more than the other. I'd imagine the NBA has crunched these numbers and still think its better for them financially to do it this way, viewership be damned.

[u/BestHorseWhisperer → u/Neemzeh]

Yeah well put. These people aren't stupid, at least in the short term. If it's about more than money they could correct it after one season. But I think they are selling out future viewership numbers which will hurt the entire industry in the long run.