r/tories • u/Benjji22212 Burkean • 12d ago

Embrace uncool Britannia: Warhammer is a barnstorming British success, so why the lack of recognition? Article

https://thecritic.co.uk/embrace-uncool-britannia/
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u/legodragon2005 12d ago

Probably because most people (myself included until I read this article) have never even heard of war hammer.

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u/BadBloodBear Verified Conservative 12d ago

Games Workshop who owns the IP is worth around 4 billion.

You can find a 134 stores inside the UK alone.

Space Marine 2 has sold over 4 million copies world wide.

The property could be bigger than Lord of the Rings if it continues along.

The current CEO is keeping the production in the UK and is increasing it.

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u/scud121 12d ago

It's also just hit the FTSE 100 this Monday. It's worth more than EasyJet now, and the Amazon deal could be staggering.

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u/reuben_iv 12d ago

article is asking why that is when it’s so successful, suggests we should be championing industries like it more

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u/Briefcased 12d ago

I dunno, perhaps it is just the circles I move in - but I feel it is pretty pervasive in British culture. It has been going since the early 80s so I find even oldies generally know about it from their children/grand children.

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u/legodragon2005 12d ago

Anecdotally I can't say I have ever really encountered war hammer before and haven't heard anything about it from friends. Maybe I'm just a bit of an old codger haha

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u/Briefcased 12d ago

No worries - few items of pop culture achieve 100% penetration.

I’m not very clued up on warhammer (although I hear it’s great), but the more popular Sci-fi sister to it, warhammer 40K is incredible.

The level of world building they’ve put into it is probably unsurpassed.