r/sciencecommunication • u/fnaimi66 • Dec 19 '23
Metrics for SciComm?
What are some reliable metrics that an organization can use to evaluate the success of its science communications content?
I know this may vary depending on the type of content, but I was wondering what types of metrics I should be using to measure success of social media posts, internal articles, external articles, website content, and other matters of that nature.
6 Upvotes
3
u/FlyingTrilobite Dec 19 '23
People often accuse social media impressions as being a vanity metric, but I think of them as millimeters and engagements like replies and shared as centimetres.
When you’re starting out, you have to measure the small stuff on the road to generating enough big stuff like sparking conversation and click through rates (CTR).
(I’m a science illustrator/writer who now works in digital marketing in the life sciences industry.)