r/news Oct 27 '14

Facebook Advertising Exposed as Worthless - Millions and Millions of Dollars of Fraudulent Revenue - "Click Farming" - VIDEO Old News | Analysis/Opinion | Use Original Source

http://vimeo.com/86358084
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u/[deleted] Oct 27 '14 edited Oct 27 '14

I feel like advertising in general has become worthless. We're surrounded by so much of it that some of us have become immune to it. I for one find it to be repulsive, I'll hit back on my browser if an advertisement starts to load on a video I want to watch. If I can't get around the video, I either don't watch the video or I mute the ad and do something else on another tab until it's over.

Literally every commercial I've seen for a sitcom in the past 15 years has been enough to convince me to make sure I never watch that sitcom. I've seen thousands of different ads for beers, cars, insurance providers, telecom companies, soda, fast food, and not one has ever convinced me to actually go and buy anything. When I have purchased any of these things it's been out of necessity or convenience, not because of an effective advertisement.

I've spent more time, and time is money, on finding ways to block ads on facebook than I have on actually looking at those ads.

4

u/Foshazzle Oct 28 '14

It's affecting you, trust me. The familiarity bias combined with constant images of their products repeatedly associated with 'good' outcomes (women, fast cars..etc) changes the way you perceive something on a deep level. That's why companies try and go after kids. They want everyone to grow up with the brand front and center.

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u/1CharmedLife Oct 28 '14

That's why companies try and go after kids.

That's a great point and let me add, the kids are the ones less cautious with their money.

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u/Ciryandor Oct 28 '14

the kids are the ones with no idea of the value of money

This is a better formulation. They may be cautious with what they spend, but when they do, they don't think about how expensive things can actually get.