r/nba • u/nba NBA • 2d ago

The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% vs. last year across ABC, ESPN, ESPN2, Disney+ and ESPN+.

The NBA on Christmas Day averaged 5.25 million viewers per game in the U.S. The matchup between the Lakers and Warriors – the most-watched NBA regular season and Christmas Day game in five years – averaged 7.76 million viewers and peaked with 8.32 million viewers.

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u/gellybelli Mavericks 2d ago

They put it on ESPN+ and allowed easier viewing. Make it easy to watch and the people will come.

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u/HenrikCrown Pelicans 2d ago

All the games were on ABC too

Usually the night slate gets regulated to just ESPN 

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u/johnny____utah Pacers 2d ago

Yeah I thought I was in for some local news and was pleasantly surprised by more basketball.