Why are firearms companies seemingly uninvolved in politics?

[u/Sesemebun]

It is possible that I am wrong, but most gun companies seem to be not very involved in politics. The easy answer is that corporations don't really care about us, which is true to a degree. However from a business perspective, I feel there is a lot to be gained. First off, the restrictions cut off a lot of the market, or require work arounds that cost money.

Before the Solus, Aero pretty much lost their entire local clientele. People here liked supporting Aero since it was pretty much the only (large) gun company here. CA has been the way it is for a while now, and so companies have adjusted to it by offering models with fin grips, fixed mags etc. These require separate tooling and packaging. It's a product nearly identical to what they already make but with extra work.

Additionally, since the standard is pretty much indifference, companies that started investing in it would get really good PR. People like PSA just for being down to earth, doing stuff like what they've done with Paul Harrel. If we had a company actually use their size to stand up for their rights, people would support them. Consumers like customer service.

And even just money wise, Remington went bankrupt because of Sandy Hook, Bushmaster had to pay 500K in a settlement for some other thing. Lawyer fees to actually clear the market and help defend themselves could save them a lot of money in the long run.

Why is the closest thing to politics that modern gun companies seem to align themselves with, just being associated with the NRA? (which if anything gives worse press than if they did stuff with SAF,GOA,FPC, or even just doing it themselves)

[u/general-noob]

They are spending all their money fighting legal battles, so they want to keep their heads down