r/apple • u/exjr_ Island Boy • Sep 07 '22

Apple Unveils Apple Watch Ultra With Large-Screen Design for Athletes and Explorers Apple Watch

https://www.macrumors.com/2022/09/07/apple-unveils-apple-watch-pro-athletes/

2.8k Upvotes

96% Upvoted

4.4k

u/braggpeak Sep 07 '22

A bunch of ppl gonna buy this for their 1 mile hike on a local hill

708

u/flux8 Sep 07 '22 edited Sep 07 '22

Which is why the Apple Watch Ultra is going to sell like hotcakes. Apple understands how to market aspirational products. Everyone buys their products because they hope it helps them become just like the pro photographer/videographer/musician/athlete/adventurer featured in their presentations. Apple makes those things feel like they’re within reach of everyone.

I’m totally getting one.

159

u/Tall_Mechanic8403 Sep 07 '22 edited Sep 07 '22

Tbh this is the same for the Garmin Fenix series. 95% of buyers don’t use it for outdoor adventures. But who cares, the features are also good For normal sport use.

1

u/Late_Secret5637 Sep 11 '22

Garmins are more heavily used by multi sport participants than Apple Watches though. From a health and fitness perspective, the Apple Watch Ultra is still heavily lacking.