r/apple • u/bsoci • Mar 20 '24

Apple reportedly ’accelerating’ entry-level Vision Pro — and it could cost $2,000 less Apple Vision

https://www.tomsguide.com/computing/vr-ar/apple-reportedly-accelerating-entry-level-vision-pro-and-it-could-cost-dollar2000-less
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u/__theoneandonly Mar 20 '24

Nah. Apple became a multi-trillion dollar company by proving the opposite. Consumers are willing to pay a little more for something that feels sleek, visually appealing, and premium feeling.

If price was #1 the most popular phone on the market would be the free one you get with a contract at the carrier.

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u/BelgianWaffleStomper Mar 20 '24

I mean sure, multiple factors come into play… but the most important factor into a purchase is the price.

People see something on a shelf and go “that looks cool and premium” but if they feel price is unreasonable, they most likely aren’t going to purchase it.

Now having a premium product can help people justify the price, but even then I’d argue privacy is extremely far down that list.

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u/__theoneandonly Mar 20 '24

If a high price can be justified, then by definition it’s not the number 1 factor. If the customer can justify the price that means there’s another factor that’s more important.

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u/BelgianWaffleStomper Mar 20 '24

Yeah but we’re having this discussion inside a thread where MANY people are expressing their view that the Vision Pro price is unjustifiable.

Look around, no one is saying “well if they add this I’ll buy it” or “well they gotta make sure it’s premium metal, not plastic”.

The overarching narrative here is “they have to get the price down”.