r/Homebrewing • u/innsource • Jun 11 '21
Craft Beer Brew Humor
So I run a liquor store which speciallizes in craft beer. #1 store in the state, to be more specific. I live and breath beer. If I'm not selling beers or ordering beers for the store, I'm buying beers, reading about beers, brewing beers, out with beer reps drinking beers. You get it.
Over the past few years I've been getting more and more disenfranchised with the what is being considered "craft" beer. This really hit hard with feedback from my last 3 batches.
Super crisp- clean, sessionable Lager: Too boring
Top tier West Coast IPA: Too bitter, not hazy or fruity enough
Marshamallow Dessert stout (I wasn't happy with sub-par quality) AMAZING!!!
Long story short, I want to brew more "Craft" beers. Does anybody have any recipes for a good New England Double Bourbon Barrel Aged Imperial Tropical Salted Caramel Double Dry Hopped Extra Oat Cream Vanilla Milkshake Chocolate Raspberry Icecream Sour White Stout Infused with Mint, Hibiscus and Truffle oil?
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u/Ainjyll Jun 11 '21
Its all about the adjectives. The more words you have to say to tell someone what it is, the better. It makes things seem fancier or more important if you use a lot of words.
Why say it’s a BLT on wheat with mayo... when you could say it’s local heirloom tomato and butterhead lettuce complimenting perfectly cooked thin-slices black pepper and maple-cured pork belly on two pieces of sunflower seed and oat crusted whole grain wheat bread with a creamy avocado oil emulsion?