r/Homebrewing • u/innsource • Jun 11 '21
Craft Beer Brew Humor
So I run a liquor store which speciallizes in craft beer. #1 store in the state, to be more specific. I live and breath beer. If I'm not selling beers or ordering beers for the store, I'm buying beers, reading about beers, brewing beers, out with beer reps drinking beers. You get it.
Over the past few years I've been getting more and more disenfranchised with the what is being considered "craft" beer. This really hit hard with feedback from my last 3 batches.
Super crisp- clean, sessionable Lager: Too boring
Top tier West Coast IPA: Too bitter, not hazy or fruity enough
Marshamallow Dessert stout (I wasn't happy with sub-par quality) AMAZING!!!
Long story short, I want to brew more "Craft" beers. Does anybody have any recipes for a good New England Double Bourbon Barrel Aged Imperial Tropical Salted Caramel Double Dry Hopped Extra Oat Cream Vanilla Milkshake Chocolate Raspberry Icecream Sour White Stout Infused with Mint, Hibiscus and Truffle oil?
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u/navidshrimpo Jun 11 '21
The irony of this is sentiment towards beer purity, fixating on "classic" recipes, and "beer flavored beer" is that it's defining "beer flavor" as beer that tastes like 20th century industrial beer, which, throughout most of beer's history, represents only a small fraction of what "beer" actually is.
Beer is a canvas, and as brewers you guys should appreciate this. Not only is it a canvas for modern flavors and experimentation, it has an even older history associated with medicine, magick, and even just plain sustenance. In other words, probably even weirder than a marshmallow stout. Beer archeologists have helped bring some attention to these old beverages. What do you think an ancient Mesopotamian alewife would have to say about your "beer flavored beer"?
Nevertheless, culture evolves. IPA is the "beer flavored beer" of many modern cities, and it you would have to be in denial to say otherwise.
That said, I don't like that these modern flavored beers are always so sweet. They're pretty much diabetes bombs with little to no nutritional or medicinal qualities.