r/technology 20h ago

Apple Vision Pro gets extraordinary $30,000 dual-lens camera that can handle almost 118 million pixels | Blackmagic's new camera can capture Apple Immersive Video Hardware

https://www.techradar.com/pro/apple-vision-pro-gets-extraordinary-usd30-000-dual-lens-camera-that-can-handle-almost-118-million-pixels
1.3k Upvotes

408

u/The_B_Wolf 20h ago

The wizards over at Blackmagic may have built these so Apple themselves could purchase them. At least the initial order. Apple isn't (usually) stupid. They don't think Apple Vision Pro is ever going to be a commercial success as consumer electronics. It's a developer tool. When they come out with a more affordable one in the future, it's got to already have some content in the ecosystem.

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u/GreenDuckGamer 19h ago

You make a very good point. If Apple chooses to make a version 2 of the AVP, then having media already for it will really help.

I think in the mean time, it's gonna be hard to convince directors (or whoever else is a potential customer of this camera) that this is a good investment right now.

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u/Ehmc130 14h ago

Apple Studios produces both movies and TV shows for Apple TV+ so I don't think Apple has to do much of any convincing when they're the ones producing the content. I'm sure Apple already has a road map for exclusives with spatial audio and video. We've only seen the first iteration of a fledgling product from Apple, I don't think it's unreasonable to expect a far more affordable offering in the future.

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u/[deleted] 14h ago edited 1h ago

[removed] — view removed comment

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u/RubyRhod 11h ago

And the fact that the vast majority of people don’t want to wear stupid cumbersome shit on their faces will not ever change.

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u/TCsnowdream 9h ago

I don’t… but I will say - the demo was amazing. I could see it being amazing if the ecosystem is fleshed out, the weight of the device reduced significantly, and the cost brought down to earth.

So, basically, I’m not holding my breath lol.

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u/darthjoey91 9h ago

Some things that they could do with these that they should do is use them to film concerts and sports.

5

u/funkshoi 10h ago

Cameras like this are rented and this is still relatively cheap. Take a peek at how much cinema cameras like Arri cost. Nobody actually buys them for production. 

1

u/EnthusiasticNtrovert 1h ago

There are lots of owner/operators with Arri cameras. I was one and know of several others.

1

u/York_Villain 4h ago

This app sounds just like Google glass, tbh.

8

u/nshire 15h ago

$30,000 is actually not too bad for an all-in-one cine camera like this. If Apple was the only intended customer, it would definitely be approaching the $100k+ mark. It's not totally out of reach for smaller indie studios.

An ARRI ALEXA 65, body only, is apparently $150,000.

7

u/True-Surprise1222 14h ago

Black magic is kind of treated like a prosumer item, or a bit of a gimmick, or eh idk. They release constantly and are always pushing the envelope but so many releases are missing one tiny thing that actually pisses off pro users that it’s almost a meme at this point.

Anyway, their stuff is totally worth it in 99% of cases. They run 10% of market cost on many items and it’s just a no brainer to put up with some jank for a quality item that is dirt cheap.

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u/YujiroRapeVictim 19h ago

the more affordable one better have actual apps other wise its going to fail.

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u/The_B_Wolf 18h ago

Like the iPhone? It didn't have any apps except the ones that it shipped with. No store. No Flash, which at the time was thought to be very stupid.

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u/Uniqueuponme 18h ago

The original iPhone was a slightly expensive minimum viable product smart phone, not an astronomically expensive piece of developer technology.

14

u/AuspiciousApple 18h ago

A phone still has lots of utility AND social brag factor AND was an item people already used.

Whereas the VR headset doesn't have much going for it without content.

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u/YujiroRapeVictim 18h ago

correct it needs YouTube and other streaming sites + porn to be successful. its for media consumption

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u/hithappensmusic 17h ago edited 16h ago

Original iPhone was a phone,media player, internet and camera. Add in the touch screen and good design. We hadn’t seen that in one device before.

3

u/propheticuser 6h ago

You remember it wrong, there were already phones that did what iPhone did, Apple just did it wat better and cooler. Also the og iphone lacked video recording, it could only take pictures, I remember because I had one.

0

u/The_B_Wolf 16h ago

There's plenty unique about AVP, too. But I think it's the familiar part, the phone, that made iPhone so accessible. Everyone used one already.

0

u/RubyRhod 11h ago

Also maps. That in of itself was fucking bonkers game changer for how humans operated.

5

u/bigdarbs 9h ago

The first version of Apple Maps app came out 5 years after the original iPhone

1

u/akeep113 1h ago

Not true at all. Google maps has been around for 7 years by the time Apple's map app was released

1

u/rcanhestro 6h ago

the first iphone also didn't costed 1k+.

1

u/vainsilver 1h ago

It still is considered very stupid. There were better phones at the time. The iPhone only really got good with the 3GS.

0

u/murdering_time 11h ago

I remember being a freshman in HS feeling like such a badass hacker cause I jailbroke my crappy used 1st or 2nd Gen iPhone (can't remember which) and put games like Flappy Bird on it, when everyone else's iPhones at school had no games or extra apps. Had some friends that were like "man how do I do that too?!?"

Then like within a year they added the app store and I didn't feel so cool anymore lol

1

u/GreenDuckGamer 18h ago

My feelings exactly.

3

u/ThatBulgarian 15h ago

This has confused me from the start. Why would developers develop for a non existent future user base? I think Apple always wanted the vision pro to be the baseline rather than the top end dev kit

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u/The_B_Wolf 14h ago

Why would developers develop for a non existent future user base?

Because Apple may be incentivizing them to do so. Also, ask yourself: why would consumers buy a device without killer apps? Same as asking why developers will make killer apps for a platform with no users. Chicken and egg. Which could be why Apple might be subsidizing development for this platform.

1

u/ThatBulgarian 14h ago

Afaik devs have to pay full price for a dev kit. So i dont know if Apple is subsidising. Also its been a year at this point, there must be a few good apps on it by now for them to release the consumer cheap version. Unfortunately imo there wont be a “killer” app for it because that can only come as a game and since it has no input controllers beyond your hands (which only allows for a limited amount of non-tactile inputs) i dont see that happening

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u/The_B_Wolf 14h ago

Afaik devs have to pay full price for a dev kit.

But we don't know. And besides, the kind of incentive might not be "free hardware." In fact, I think that would be highly ineffective. Featured at an Apple event. Promoted in their store. Apple developers dedicated to the project.

there wont be a “killer” app for it because that can only come as a game and

I'm not sure any of us know this. Wait till they give you court-side seats at NBA games, as an example. Or let you work on a Model T. I can't even imagine all the new things you could be able to experience/do with it.

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u/ThatBulgarian 13h ago

At the end of the day it’s just a very premium vr headset. Anything that can be done on a quest 3(apart from vr controller gaming obv) can be done on the vision pro. Sure a court side seat would be cool but that’s just a video and audio. I think that the user will be missing out on the actual irl experience if they’re just watching a vr video which is possible today on the quest and any other headset

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u/The_B_Wolf 10h ago

We shall see. Maybe you're right.

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u/Sirneko 17h ago

And they will because they need to generate a good amount of content, or at least a couple good projects that make people buy their product

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u/FunctionBuilt 14h ago

Mainstream VR/AR is going to be built on the shoulders of giants.

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u/PeakBrave8235 12h ago

It’s an expensive first gen, as with most first gen apple products, 

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u/Ziferius 11h ago

I’ve heard from my Dr uncle; there’s some nifty things cooking up for AVP…. He was at a convention where he virtually stood in a heart…. So producer perhaps?

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u/CaterpillarReal7583 20h ago

Apple is really pushing full steam ahead. Either they have an affordable ar/vr thing on the way soon or theyre just pretending that people will buy anything they make still.

This is clearly for production crews but the only way to sell it Id imagine would be with promises that people will actually own tech to view it in the near future when they finish whatever their project is.

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u/FatherOfAssada 19h ago

think Steve Jobs’ vision and pitch about the macbook.

the goal was to build an amazing computer you can learn to use in 20 minutes and fits in a book, but technology doesnt allow that.

So that built that computer and it fits in a breadbox, it was 10000$ and it was Lisa, and then the next step was to fit it in a shoebox at 2500$, and eventually we got a Macbook at 1000$

Same idea for AVP, right now it’s heavy and doesn’t last 3h, for 5000$, the goal is likely to make it lighter and last 5h for 2500, and eventually, to have a spatial computer the size of your phone that costs 1000$

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u/spyder_victor 19h ago

Good point but why do you put the $ at the end of the numbers?

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u/FatherOfAssada 19h ago

I’m canadian lol

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u/spyder_victor 18h ago

Ah makes sense mate

Thanks

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u/CttCJim 17h ago

So am I, and I've never seen anyone yet to say we should do it that way... are you quebequois or something? They always gotta be different there...

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u/SheepherderFar3825 17h ago

Good call on Quebecois… You’re not crazy, in Canada proper, we do put it on the left… 

 In the United States, Mexico, Australia, Argentina, Chile, Colombia, New Zealand, Hong Kong, Pacific Island nations, and English-speaking Canada, the sign is written before the number ("$5"), even though the word is written or spoken after it ("five dollars", "cinco pesos").

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u/joecan 16h ago

English Canada is not “Canada proper”.

0

u/SheepherderFar3825 12h ago

it was a joke 

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u/FatherOfAssada 16h ago

what the heck is Canada proper lol? most oldest cities in Canada are in Quebec, you don’t see french canadians calling English Canada “US North” 🤣

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u/SheepherderFar3825 12h ago

lol it was a joke calm down… québécois don’t want to be a part of canada then I can joke about the rest of canada being the real canada 

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u/FatherOfAssada 3h ago

the referendum was before most of the people on reddit were born, and it didnt succeed, so how can you say 30 years later quebecers don’t want to be part of canada lol

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u/SheepherderFar3825 2h ago

i was being facetious… I never claimed to be stating facts  

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u/Roflcopter71 11h ago

I am too and that’s not the way it’s done here my dude lol

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u/KnotSoSalty 19h ago

That’s actually the right way to do it. The idea was that the $ would both indicate that it was currency and also prevent people from adding additional numbers after the last.

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u/FatherOfAssada 18h ago

i mean we say one dollar, not dollar one so yeah😅

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u/EL_Ohh_Well 18h ago

Don’t you type 1 dollar so you read 1$? I mean, we read 1 dollar, not dollar one so yeah

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u/LucyBowels 18h ago

I think you’re both saying the same thing?

0

u/EL_Ohh_Well 18h ago

We say vs we read

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u/FatherOfAssada 17h ago

same result, $1 is wrong and 1$ is right in my eyes but i digress

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u/BoxOfDemons 16h ago

It likely started out as PS for pesos, but then got squished into what we now know as the dollar sign. Early American history had many southern Americans accepting pesos from Mexicans. So they'd need to record that in their book keeping. So it would be for example "50PS".

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u/GandalfTheBored 16h ago

I’m never sure where I want to put it. When you say it, it’s one hundred dollars, not dollars one hundred. Same with percent.

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u/mr_birkenblatt 19h ago

One certain segment of video makers have been making immersive 180 stereo vr videos for years. They'll be glad to finally have really good cameras. 30k is nothing for them

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u/not_creative1 19h ago edited 19h ago

Cost can be brought down with scale. One of the main reasons specialised stuff like that lens/camera is expensive is because they have very few customers. So they are almost like custom made hand crafted products. If there is large scale demand for it, the makers of that camera will invest in automated production lines etc which brings the cost down exponentially.

Apple understands this better than anyone. Most people cannot comprehend how much cost can be reduced with scale when it comes to hardware

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u/devilishpie 19h ago

So they are almost like custom made hand crafted products

Cinema cameras are not made by hand or custom made, they're just low volume.

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u/ronimal 18h ago

Apple doesn’t make these cameras

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u/Masterofunlocking1 11h ago

I thought the Vision Pro was bs until I tired it in the store. If they make a version that’s a bit cheaper I would definitely buy it. Im still on the fence about buying one right now

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u/Centmo 20h ago

This would be great for capturing concerts and sporting events, among other things.

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u/Landon1m 19h ago

I’ve said since the beginning that if they paid Taylor $20 million to record a full length concert with the Vision Pro that it would never be in stock again. Something like that will be what launches this into the stratosphere in about 5 years when they’ve introduce a lower cost version and continue with this pro line.

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u/shannister 19h ago

Indeed think the problem is bandwidth/ storage. It really is ahead of its time from a hardware perspective.

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u/Centmo 16h ago edited 16h ago

I did some digging. 8k 90Hz compressed with H.265 is about 100Mbps. The camera has two of these, so assume 200Mbps. This is no problem for a 1 gbps internet connection. WiFi 802.11ax between router and Vision Pro can expect about 500Mbps in real world. So in theory this could be streamed with currently deployed hardware.

https://www.cambridge.org/core/journals/apsipa-transactions-on-signal-and-information-processing/article/video-bitrate-requirements-for-8k-120hz-hevch265-temporal-scalable-coding-experimental-study-based-on-8k-subjective-evaluations/ED85B79ECC1EC55D74B1EB4FB7F39B46

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u/DarthBuzzard 12h ago

I think mainstream uptake will require us to ditch 180/360 video and go into volumetric 6DoF video, so you'd need even greater bandwidth there. However I'm sure in 5 years great optimizations will have been made.

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u/Centmo 12h ago

I don’t see why it would be required for mainstream uptake but 6DoF would definitely be a step up. Imagine walking around inside a movie as it’s playing instead of just ’watching’ it. I don’t see why this would take any more bandwidth though. It’s just more processing on the cloud server side to generate the video from each user’s perspective in real-time and send that. To capture this would probably require many camera angles and some fancy video processing/3D rendering.

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u/rugbyfiend 6h ago

Bold of you to assume everyone has access to 1gbps speed

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u/vainsilver 57m ago

People that can afford a VR/AR headset definitely do have access to 1Gbps.

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u/Legionof1 18h ago

WiFi 7 can handle the bandwidth. They just need to put it in their shit. The lack of a WiFi 7 chip in the new MacBook was disappointing.

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u/swim_to_survive 19h ago

Or imagine the nfl playoffs or nba playoffs at the half court/50 yard line with this camera. Live games.

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u/KnotSoSalty 19h ago

Ever been to an NFL game? It’s a little underwhelming in person. A remarkable amount of football watching’s enjoyment comes from the editing.

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u/Bamcrab 17h ago

Yeah, but I bet an NFL game would feel a lot cooler if I was sitting on the line of scrimmage 2' off the sideline. Or flying through the air on their wire rig... though that one might be a little sickening.

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u/88cowboy 16h ago

I've sat front row at an LSU game around 15 yard line. So the view was about above the players head. I would have much rather sat 20 rows higher.

Basketball might be cool but idk about football.

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u/Landon1m 15h ago

Agree, but with enough cameras and placed about 30ft off the ground the immersion will be incredible

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u/Echleon 17h ago

They have this with the Meta headset I think. I didn’t spend too much time using it but I think it’s what you’re describing for the NBA.

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u/Landon1m 19h ago

From my understanding this tech works best when the primary focus is between 8 and 20 feet. If something is beyond that it doesn’t look great.

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u/mr_birkenblatt 19h ago

Beyond that it's just far away. You can't zoom in

0

u/Joebebs 19h ago

Honestly it needs to be just like the iPhone in terms of practicality. Something that will replace the home computer/laptop that people are willing to prefer more for what it provides. Still a long ways to go but that’s what it would take for people to consider

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u/Landon1m 18h ago

We’re in the initial stages where hardcore users adopt and begin to create content and apps. Once an ecosystem exists more average customers will adopt. They just really need to build that environment first.

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u/RHX_Thain 20h ago

"We built a black hole into this box that sucks in the atoms and projects them into a hologram directly into your eyeballs."

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u/aStonedDeer 20h ago

I’m guessing 10 minutes = 100gigs of memory or more.

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u/candreacchio 20h ago

I assuming you mean storage... They mention 8TB = 120 min so 10min = 666Gb

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u/aStonedDeer 20h ago

lol time to invest in storage bank companies! Shit haha

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u/Me-as-I 20h ago

That would have to be the uncompressed video files, it should be less after production.

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u/candreacchio 19h ago

More than likely they are recording in BRAW format as it's black magic.

Yes it would be less after production, but production companies still need to deal with it... More than likely through proxies

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u/dbphoto7 20h ago

Recording takes 4TB/hour, so 10 minutes of video takes 0.67 TB 🤯

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u/KidsSeeRainbows 15h ago

Makes enough sense, imagine how many separate 4k (or even maybe 8k?) feeds are being captured and then stitched together. Pretty cool stuff, thinking that it was only about 10 years ago when I was oohing and aahing over the interactive panoramas on Samsung phones.

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u/zarafff69 2h ago

Naa that’s not that much, it would be a lot more

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u/stormtm 19h ago

Will society someday have an unlimited storage medium(s)?…

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u/Toody4 6h ago

It’s said the human brain is capable of supposedly infinite storage, if cyberpunk continues, we’ll probably end up with some form of consumer grade wet-ware hard drive.

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u/fichti 20h ago

You guessed right 10 minues = 100 gigs of porn

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u/foofyschmoofer8 18h ago

I wouldn’t be surprised if Apple ended up purchasing Blackmagic eventually. They already use their cameras to shoot their commercials and the Apple TV’s 4K flyover screensavers (gorgeous). I don’t know if Apples their largest customer but they’re certainly catering to them with this + the DaVinci Resolve update.

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u/Bedenegative 8h ago

blackmagic are private so it depends if grant wants to sell. Strong chance he wouldnt as hes a billionire now. but its never say never i geuss.

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u/[deleted] 19h ago

[deleted]

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u/GreenDuckGamer 19h ago

lol holy shit! I didn't even notice that.

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u/Accurate_Koala_4698 18h ago

Millions of pixels and megapixels are the same thing, in a sense. The final video will be half that, but the camera is capturing and processing all of the data from both sensors.

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u/Expensive_Shallot_78 18h ago

Gotta enumerate all pixels in the title to make it pop

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u/nshire 19h ago

"can handle almost 118 million pixels"

That's a rather long-winded way of saying 117 megapixel camera. Not super new.

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u/cut-it 17h ago

Video @90fps is a different thing to a single still

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u/nshire 15h ago

316MP Sensor, and 18K Resolution at 120FPS

And that's all from a single sensor. Blackmagic's camera has dual 58.7MP sensors.

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u/cut-it 15h ago

Very niche camera system. How much is it?

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u/fed45 6h ago

I looked, but couldn't find anything about cost. IMAX cameras are north of $500k, so probably in that ballpark. Fun fact about the camera:

The Big Sky camera creates a 500 gigabit per second pipe off the camera with 400 gigabit of fiber between the camera head and the media recorder. The media recorder itself is currently capable of recording 30 gigabytes of data per second (sustained) with each media magazine containing 32 terabytes and holds approximately 17 minutes of footage.

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u/Bedenegative 8h ago

show me another camera doing the same on the market right now....

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u/mintmouse 19h ago

Sounds like a lot but first I'll need to know how many pixels I'm made of

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u/EnvironmentalArm6557 18h ago

Porn is getting personal.

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u/Neracca 17h ago

Me with a Quest 2 living my best life. IDGAF if I have 118 million pixels, its not like anything would even use that shit outside of like three demos and one thing made specifically for it.

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u/PepeSilviaLovesCarol 19h ago

I tried the AVP last week and I have to say it was a 10/10 experience and instantly made me want one. I knew it would be cool but it was one of the coolest pieces of tech I’ve ever experienced in my life.

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u/Adept-Result-67 18h ago

Same here. But price and sore neck has me waiting for the next release (in 4-5 yrs apparently)

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u/fellipec 18h ago

Doubt it is exclusive for Apple system. Sure this thing is compatible with other VR systems.

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u/[deleted] 18h ago

[deleted]

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u/Throwawayhobbes 17h ago

We have a military branch for space . They should be using this.

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u/voodoovan 17h ago

At $6000 for the Vision Pro they are not selling here. Tim Cook should of taken at significant loss on this if they were serious about it gaining traction but he is too greedy and wants maximum profit per unit from day one.

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u/PeakBrave8235 12h ago

They’re selling it at cost.

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u/Dull_Wrongdoer_3017 16h ago

Apple has no business doing new products. they're not that kind of company anymore.

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u/MairusuPawa 16h ago

JauntVR had far more interesting hardware.

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u/Danthemanlavitan 16h ago

Cool. More stuff I'll never use because I'm a peasant.

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u/SchruteFarmsBeetDown 16h ago

Why are they not selling AVP “seats” to live sports?

Watch the game from any seat of the stadium. Or the POV of the quarterback/driver/etc.

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u/SPLICER21 15h ago

Apple working on this feels irresponsible.

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u/EddiewithHeartofGold 2h ago

Hating Apple hasn't been a thing for a decade now. Get with the times.

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u/SPLICER21 1h ago

I am. Apple is a pretty awful company, caught up in a lot of litigation. I will absolutely plow whatever argument you have, and that's coming from someone who grew up with Apple products. Much more responsible and capable options out there. Never listen to the ads.

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u/gimmeslack12 15h ago

They have trillions of dollars. They could build iPhones for elephants and it doesn’t matter.

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u/AlfaMenel 15h ago

I wonder what Christopher Nolan can produce with this.

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u/userlivewire 15h ago

My guess is that Apple gave them a wink. The next VP won’t have the eyes thing on the outside, will be half the weight, and has the battery inside it for 4/5ths the current cost.

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u/oopsie-mybad 14h ago

It better be able to make toast at that rate

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u/snds117 14h ago

My eyeballs can do the same.

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u/snowyoda5150 14h ago

The best immersive experience is life itself go out and do something people

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u/PadreSJ 13h ago

Going outside has a MASSIVE resolution

... And it's free

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u/fuzzytradr 11h ago

Still NOT going to pay the fortune they want for that. I'm loving my Quest 3 optics.

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u/EddiewithHeartofGold 2h ago

You loving your Quest 3 optics has nothing to do with the topic being discussed...

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u/freezelikeastatue 9h ago

Great. What are you going to do with it? Fucking advertise to me??

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u/GreenDuckGamer 20h ago

A $30,000 camera for a device that's already been unofficially cancelled?

How does that make sense?

This isn't even a dig at Apple, I'm just confused how this makes financial sense for anyone involved.

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u/ronimal 18h ago

The camera isn’t made by Apple, and the Vision Pro hasn’t been cancelled.

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u/ShrimpToothpaste 20h ago

Almost, just almost makes you think it’s not cancelled right?

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u/GreenDuckGamer 20h ago

Yeah, that's why I said it's not cancelled.

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u/shinra528 20h ago

Where are you getting that the device has been unofficially cancelled?

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u/devilishpie 19h ago

There were a number of articles a few months back that reported Apple was significantly lowering if not ending production on the Vision Pro by the end of this year.

They also claimed they had communicated to some component producers that they were deylaing a Vision Pro 2 to focus on a new cheaper model.

https://www.macrumors.com/2024/10/23/apple-may-stop-producing-vision-pro-by-end-of-2024/

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u/GreenDuckGamer 20h ago edited 20h ago

Apple has been open about drastically cutting sales projections due to low sales numbers.

Original sales projections were supposed to be around 400,000 by Dec 31st. But the number barely passed 200,00.

If a product isn't selling like a company thought, most likely they won't keep making it.

Edit: Getting downvoted for sharing sales numbers lmao typical day on Reddit.

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u/mr_birkenblatt 19h ago

Maybe get actual sales numbers? Your numbers are completely off

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u/NotRandomseer 19h ago

It can be used for VR content creation in general , recently meta partnered with james camerons 3d movie technology business to produce and get more VR content .

While the AVP isn't super popular, VR as a whole has never been more popular and we only recently started getting major game launches in VR which aren't funded by headset manufacturers as it's just now starting to become profitable.

I can see some demand for these

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u/GreenDuckGamer 19h ago

I absolutely agree with what you're saying.

I'm a big fan of VR. I see a ton of potential for this camera. I just think it's weird that it's meant for the AVP specifically. If they alter it for other devices also, that'd make more sense in my mind.

The weird limitations/issues the AVP has for sure hurt its sales, but if they can fix that in version 2, I think it could be a great device.

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u/[deleted] 19h ago

[deleted]

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u/GreenDuckGamer 19h ago

It's literally in the title of the page talking about the device and within the first sentence.

https://www.blackmagicdesign.com/media/release/20240611-02

I'm not sure if I'm misunderstanding what you wrote though.

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u/mr_birkenblatt 19h ago

It is for the avp because no other headset can fully display its videos. Part of the pipeline is to create parallaxes from the video so the final video can be adjusted for different eye distances. No other vr headset can currently fix a video to appear the correct size for your eyes if the camera distance doesn't 100% match your eye distance (objects in the video will appear too big or too small)

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u/GreenDuckGamer 19h ago

If Apple decides to make an AVP 2, that'll be awesome!

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u/PeakBrave8235 12h ago edited 12h ago

VR as a whole has never been more popular

Actually I’d argue that the metaverse fad was infinitely more “popular” than VR right now. 

People don’t care about VR. They want AR 

@below 

metaverse was and is VR. Hence why I said VR right now which isn’t focusing on that lmfao

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u/NotRandomseer 12h ago

The metaverse fad was never anything in reality though , it did little to translate into real consumer use which has been steadily rising over time.

While it's undoubtable AR is what actually will be used in daily life , VR is currently far ahead in current experience as most people into mr are gaming

1

u/PeakBrave8235 12h ago

Most people toss VR headsets in the drawer. No one cares. 

1

u/DarthBuzzard 3h ago

VR headsets outsell AR more than 20:1, and VR usage is a lot higher than AR - people ditch their AR devices much faster.

-4

u/roiki11 20h ago

Talk about dead on arrival.

-4

u/ajnozari 20h ago

Maybe this version, but I also feel a high resolution immersive camera like this might have applications outside film.

Like, could this be used to take high resolution scans of extremely large objects? Ships, planes, etc? With the dual lenses in theory it could capture more fine detail and allow higher resolution inspections without physically being there (attached to a drone).

While they may have made it for Apple, I can imagine it benefitting other industries, and the content would probably also look amazing on the quest.

9

u/hazpat 20h ago

You realize dual lens cameras have been around for several years already right?

3

u/ajnozari 19h ago

Yes, but the more products that are brought out the mire advanced the field becomes.

I don’t see this as a bad thing, as it’s also not meant for consumers.

3

u/roiki11 20h ago

I think there's already products for that.

Pretty much any product linked to Apple headset is now DoA, I don't see why anyone would risk the high cost of this.

1

u/ajnozari 20h ago

I believe there are other products as well, but competition isn’t bad and again what’s cutting edge today is mid rage in a few years. So maybe not the quality we will regularly see for a decade but at least it’s coming.

1

u/stainz169 19h ago

Or they made it for Apple, to sell to industry.

3

u/ajnozari 19h ago

It’s blackmagic, I’m gonna at least give them the benefit of the doubt that they had feedback indicating interest in this product for it too exist.

Whoever buys it is the one to justify the cost for their application.

0

u/stainz169 19h ago

James Cameron spent a bajillion dollars on Avatar to prove his 3D tech. He basically created to demand. I think it’s fair to say that investment paid off.

1

u/ajnozari 19h ago

Yes but that’s was how long ago now in tech?

I’m not saying they were the first, I’m saying they made a product because obviously they heard interest and competition in a new field is never a bad thing.

0

u/reddit455 20h ago

it's not always about netflix content.

https://en.wikipedia.org/wiki/Virtual_reality_therapy

Patients receiving virtual reality therapy navigate through digitally created environments and complete specially designed tasks often tailored to treat a specific ailment; and is designed to isolate the user from their surrounding sensory inputs and give the illusion of immersion inside a computer-generated, interactive virtual environment.

Why a VR headset on the ISS 'really makes a difference' for astronaut exercise

https://www.space.com/iss-vr-headset-astronaut-mental-health-exercise

A virtual reality (VR) headset paired with a new exercise bike lets International Space Station (ISS) astronauts experience their favorite cycling routes on Earth. Denmark's Andreas Mogensen, for example, has five routes to choose from in locations ranging from Copenhagen to Svanninge Bakker.

"I absolutely love it. It also connects me with nature," Mogensen added of the VR exercise gear. "I feel like I'm out in the countryside biking, and it's just wonderful. It really is. We live on board the space station, which is a very synthetic environment. We can't go outside. We're not in contact with nature. This is as close as it gets. I use it every single time I exercise on the bike."

https://www.kcl.ac.uk/news/active-virtual-reality

Want to get active? Try using Virtual Reality

Exercising while using a Virtual Reality (VR) headset can increase an individual’s work rate, overall enjoyment, and elicit improved psychological responses compared to a non-VR equivalent.

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1

u/wiluG1 19h ago

There's always something just around the corner that obsolete these kinds of technology. Probably what cyborg tech is all about. So, the race is on towards totally immersing tech that's internal. Not external. It has to me an issue of connectivity. How could technology be immersive than some Nvidia type graphics interface planted in the brain?

1

u/Riversntallbuildings 4h ago

I simply don’t understand why people would want to wear a headset on their face for “relaxing” entertainment.

As a productivity tool, maybe. Can I get more work done in less time? If so…I might accept the discomfort. But then, when I’m done, the last thing I want is another “face sucker” on my head.

This is where Apple’s vision, and really all VR suffers. They mostly focus on the entertainment aspects, and to me, that’s just as bad as 3D glasses for TV and movies.

2

u/EddiewithHeartofGold 2h ago

I simply don’t understand why people

Simple answer is that people are different. You should know that by now. This is always the answer. Unless you are just looking for sympathy reddit points...

1

u/Riversntallbuildings 1h ago

Fair point.

Reality is complex and entropy is a fundamental law of the universe.

Great reminder on perspective. Coincidentally, these facts are precisely what make democracy and government endlessly challenging.

-6

u/npete 20h ago

I'm still not buying one.

6

u/cockandballionaire 20h ago

Thanks for your colorful input

-1

u/npete 18h ago

Happy to help.

-1

u/Moist-muff 19h ago

Ha ha ha ha....$30k ha ha ha.. I'll take 4

2

u/cut-it 17h ago

Standard price in cinema gear and includes lenses.

2

u/createch 14h ago

$30k is a bargain in the world of digital cinema, a tripod or monitor can cost more than that. Lenses and cameras sometimes much, much more.

-6

u/AngryTrucker 20h ago

So they had to develop a camera specifically for the thing they released and nobody wants. Bold.

-2

u/fogoticus 19h ago

Once movies start get filmed this way, it's gonna be both expensive as hell, very bandwidth heavy and I can totally see AVP gaining more momentum.

-6

u/ArmaniMania 20h ago

Has anyone tried Apple Vision Pro? I own Meta Quest 3 and uh.. it’s kinda bad.

5

u/AbeFromanLuvsSausage 20h ago

A buddy has one, it’s leaps and bounds better than any of the Meta Quest products. Almost no detectable pixels, very immersive field of view.

3

u/cockandballionaire 20h ago

I tried one at the Apple Store. It’s cool in a very novelty kind of way. I don’t think the use case is there, and absolutely not at that price point

6

u/GreenDuckGamer 20h ago

Absolutely agree. It's cool to demo, but the cost is crazy for what you actually can do with it.

The weird choice to market it as not meant for gaming, and also to block adult content on it is a weird business move.

4

u/cockandballionaire 19h ago

I didn’t know porn was blocked on it. That’s insane, and just odd because it isn’t like they try to limit it on their other devices.

1

u/PeakBrave8235 12h ago

It’s not blocked lmfao. The person you’re replying to is a moron.

1

u/GreenDuckGamer 19h ago

Exactly.

No matter your opinion on porn in general, as a business to make that decision just doesn't make sense financially.

The porn industry has famously decided how media is consumed over the years. They're the reason the VHS won over Betamax (if I remember right, it was a cost decision).

I'm sure there's ways to get around it and watch it on an AVP, but other devices simply don't care and it's available within a few clicks of the button.

1

u/focusedphil 19h ago

It was the thing that helped VCRs get established.

0

u/MairusuPawa 16h ago

Urban myth debunked again and again and again. There was porn on Betamax, etc.

1

u/PeakBrave8235 12h ago

Leaps and bounds better than any headset: HoloLens, Quest, Vive, PSVR, etc

-4

u/sf-keto 20h ago

Why?

0

u/Puzzled_Scallion5392 6h ago

I dunno guys, do you even realize that if you watch reddit 1 hour a day at takes almost month (I count 12 hours as a day) per year, it is crazy, we should try to avoid digital content and not buy this doomed technologies

-3

u/IAmMuffin15 19h ago

I have the strange feeling that these are going to be used by the military

-2

u/LogMeln 18h ago

Literally nobody asked for this

1

u/EddiewithHeartofGold 2h ago

You are kidding, right?

-3

u/AnthonioStark 17h ago

My 3DS could do that 10 years ago with 350$ hardware…