Yeah, this is all well known information for people who do social media marketing. As long as you are good at your job and actually spend time creating a good ad with strategic audience targeting and specific interest / geo-targeting, you'll be fine.
This is true. I build campaigns for clients and so long as you're not targeting something super generic then you're fine. You SHOULDN'T be targeting 2mil+ with a single ad anyway - you're just throwing money away.
The more precise the ad the better return, but it requires more work when you're targeting ads to specific sub 50k size demographics.
I've seen so many campaigns that try to target iPhone and Angry Birds for their mobile app. Good luck with that.
Farming likes shouldn't even be a campaign objective nowadays for any advertiser worth their salt, it should be about getting organic likes to interact and do the spreading themselves, and one's content should be compelling enough to piggy-back on this.
That's definitely the key and advertising can give it an initial boost as long as you're bringing in people receptive to the message. Bring people in, incentivize them to be active participants and let them help in doing the work.
Without some initial audience you can't get the rest rolling and not every company builds that up organically over time as they should be from the beginning.
It should be a balance for those starting from scratch, amplification by those with organic buy in plus acquiring a receptive audience one can incentivize to engage and spread the brand message.
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u/kavjik Oct 27 '14
and if you actually want to support the original: https://www.youtube.com/watch?v=oVfHeWTKjag