Yeah, this is all well known information for people who do social media marketing. As long as you are good at your job and actually spend time creating a good ad with strategic audience targeting and specific interest / geo-targeting, you'll be fine.
isn't there a certain viral-intertia element to it? Even if the first 10,000 are fake, you still have the next 1000 being real people who think 10,000 people have vouched for you.
The extent of the value of buying likes (which will probably end up fake) is solely to establish some shred of credibility for a new page.
Anything more than a couple 1,000 "fake" likes is actually damaging to your page and to any future advertising efforts because Facebook only shows any given post or ad to a small slice of your audience until your post proves that users are engaging with it, which signals Facebook to expand your reach.
So if a large chunk of your audience is fake your posts will mostly be seen by nobody, have little engagement, and damage your future efforts to get posts seen, costing you even more money in advertising to see any results.
Indeed, even fake likes can be good if you want to make it seem like it's a popular page (though there are some downsides as mentioned in the video).
In fact - that's how the creators of Reddit helped it get popular and "viral" in the first place. They used fake accounts to make Reddit look popular, and eventually it became self-perpetuating.
Same thing with nearly everything that went big (Reddit, 9gag, meme maker sites etc.), making it look active in the first place is vital to creating actual activity.
This is true. I build campaigns for clients and so long as you're not targeting something super generic then you're fine. You SHOULDN'T be targeting 2mil+ with a single ad anyway - you're just throwing money away.
The more precise the ad the better return, but it requires more work when you're targeting ads to specific sub 50k size demographics.
I've seen so many campaigns that try to target iPhone and Angry Birds for their mobile app. Good luck with that.
Farming likes shouldn't even be a campaign objective nowadays for any advertiser worth their salt, it should be about getting organic likes to interact and do the spreading themselves, and one's content should be compelling enough to piggy-back on this.
That's definitely the key and advertising can give it an initial boost as long as you're bringing in people receptive to the message. Bring people in, incentivize them to be active participants and let them help in doing the work.
Without some initial audience you can't get the rest rolling and not every company builds that up organically over time as they should be from the beginning.
It should be a balance for those starting from scratch, amplification by those with organic buy in plus acquiring a receptive audience one can incentivize to engage and spread the brand message.
The story is just sensationalist. Yeah facebook is rife with click fraud, but that doesn't make the platform worthless. Facebook wouldn't have survived to this point if advertisers had no faith in them, and advertisers knew about the click-fraud long before the general public did.
There might be many users who don't check reddit every single day and therefore might have missed it the first time. It's a constantly evolving community. It's not the same guys sitting around day after day after day.
Some of us don't see everything... I hadn't seen this and this is really good information to know. So who cares if it's 'old news' nobody is forcing you to read/watch it again.
I only pay attention to this casually so I might be wrong, but this topic has been in the news. Whether or not advertising with Facebook actually works (and which techniques produce better results) has been an ongoing subject since Facebook's IPO. It was actually probably a hotly debated subject before that, but I only noticed the topic being discussed after the IPO.
And type of videos too. You know how you sometimes see a video that no one has any reason to dislike, yet there are hundreds of dislikes? That's not just trolls, that's a way to make youtube stop suggesting videos of that type to you.
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u/kavjik Oct 27 '14
and if you actually want to support the original: https://www.youtube.com/watch?v=oVfHeWTKjag