r/explainlikeimfive • u/bigdubsy • Dec 16 '12

ELI5: Why does Coca-cola still advertise? Explained

Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising? There is not a person watching TV who doesn't know about Pepsi/Coke. So it occurs to me that they cannot increase the awareness of their product or bring new customers to the product. Without creating new customers, isn't advertisement a waste of money?

I understand that they need to advertise new products, but oftentimes, it's not a new product featured in a TV commercial.

The big soda companies are the best example I can think of.

Edit: Answered. Thanks everyone!

Edit 2: Thanks again to everybody for the discussions! I learned alot more than I expected. If we weren't all strangers on the internet, I'd buy everyone a Pepsi.

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u/MyNameIsRobPaulson Dec 16 '12

Oh quit being so melodramatic selfintersection...

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u/[deleted] Dec 17 '12 edited Jun 06 '17

[deleted]

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u/[deleted] Dec 17 '12

why

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u/Always_Complainin Dec 17 '12

I like turtles.

1

u/[deleted] Dec 17 '12

good enough reason for me.

2

u/[deleted] Dec 17 '12

I read this and immediately thought of the quote "stop being surbaban" from jay and silent bob

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u/TBS96 Mar 05 '13

Used to express a range of emotions including surprise, anger, disappointment, or joy, or when reacting to something that has just been said Leave (a place), usually permanently Existence To such a great extent Of or relating to melodrama (self-intersecting) A polygon with edges which cross other edges; a polyhedron with faces which cross other faces.