r/apple Dec 19 '23

Apple Plans Rescue for $17 Billion Watch Business in Face of Ban Apple Watch

https://www.bloomberg.com/news/articles/2023-12-18/apple-plans-rescue-for-17-billion-watch-business-in-face-of-ban
1.7k Upvotes

View all comments

Show parent comments

7

u/thethurstonhowell Dec 19 '23

I mean I agree they are hoping Biden steps in, but that wasn’t the point you made in the original post.

Masimo is close to “winning” this thing. Not sure why now would be the time to fold. Sunk costs are sunk.

-1

u/[deleted] Dec 19 '23

[deleted]

2

u/thethurstonhowell Dec 19 '23

I mean sure, they could have finally worked around this patent which they have been trying to work around for almost a decade in 9-10 months when they next release watch models. Not sure that’s a solution here on Dec 19.

3

u/ryry163 Dec 19 '23

Yeah lmfao this all started in 2013. Something people aren’t realizing. This isn’t a new case at all. Legally they have been in court for over 5 years for different cases around this. Masimo has prevailed previously as well