Modeling looks to be about dead now

[u/imacodingnoob]

[u/Revolutionary_Ad9468]

what's the name of this ai?

[u/imacodingnoob → u/Revolutionary_Ad9468]

I took the image from the Google announcement on Veo and Imaginen 3:

Google announcement url

[u/Ambitious-Bit-4180 → u/imacodingnoob]

Lol, then you need to remember OpenAI video model being released early this year. Cherrypicking is a thing and this is a result of that. Not saying this won't be improved over the years, but I don't believe marketing ads. RunwayML is so good video gen compared to whatever OpenAI had released so far.

[u/misbehavingwolf → u/Ambitious-Bit-4180]

To be fair, I think for example like this, the whole point of someone whose job is to make images for clothing is for them to cherry pick once they've tried a few times

[u/Ambitious-Bit-4180 → u/misbehavingwolf]

I suppose that's true given how even real photograph of model for clothing requires many tries.

I just want to point out that we shouldn't trust marketing/advertising yet when we have no access to trying out the models ourselves. It happened with OpenAi and then with Adobe for their turnaround AI (not sure correct name) being put into news but they seem nothing more than a press to make investors interested.

[u/misbehavingwolf → u/Ambitious-Bit-4180]

Your point is valid as well in certain contexts specifically with promotion, because I've noticed a lot of people tend to assumptions about performance/yield, and I completely ignorance of the nature of marketing/advertising.

I'd say we shouldn't ever trust marketing/advertising, even after we've had full access to it ourselves, and we shouldn't let our guard down completely even after we've had group/statistically rigorous consensus about a specific product's performance/yield.

[u/FischiPiSti → u/Ambitious-Bit-4180]

trying out the models ourselves

You pig!

...No wait... Never mind

[u/Constant-Might521 → u/Revolutionary_Ad9468]

Not sure what OP is using, but KlingAI has just added support specifically for garments, just as what is shown by OP.

It is however extremely picky when it comes to the reference images and does not allow mixing garments with regular text prompts. So you can't really do anything interesting with it, just catalog-style images.

[u/f_o_t_a]

My wife has a clothing company. She used to pay $10K+ for a photo shoot in NYC (where you pretty much have to go to find models, studios, and photographers).

Now she has one of her friends stand in front of a white wall wearing the clothes and takes her photo with a cheap camera. She uses this ai app to replace the faces and fix the background. This is just catalog stuff for the website. Models posing around town is still more of a challenge.

Not a great future for the models, photographers, studio owners, even the hotels and flights that no linger need to be booked.

[u/Deadlift_007 → u/f_o_t_a]

Not a great future for the models, photographers, studio owners, even the hotels and flights that no longer need to be booked.

They'll all get to join the bread lines with the copywriters, website coders, and the rest of the people already being put out of work by AI. 😕

[u/kashin-k0ji → u/Deadlift_007]

This will accelerate the previous model to new OnlyFans pipeline 🥲

[u/cortrev → u/kashin-k0ji]

What happens when AI comes for OnlyFans?

[u/Little_Region1308 → u/cortrev]

AI porn has been a thing for a while already

[u/Sufficient_Language7 → u/cortrev]

Already is going for them with AI girlfriends

[u/SituationOk2221 → u/Sufficient_Language7]

I have tried one of these and it is awful, after 30 minutes you basically “explored” everything, not to mention that their replies are in some cases total nosense. For an example as a male I asked AI girl to dominate/humiliate me and I got response: Thats sexist towards females. I explained again that I’m a male who wants to be dominated/humiliated by female (if she agrees) and it was again sexist and unaceptable towards females 🤷‍♂️ Yes, I was pushing it to extreme, but still, you can easly hit the wall and getting “loopy” responses without much logic :)

[u/Original-Let4367 → u/SituationOk2221]

Try janitorai.com . There women can dominate you and do other things as much as you want

[u/angrymustacheman → u/Original-Let4367]

“Janitor” ai? Is that like a very niche kink?

[u/kashin-k0ji → u/cortrev]

We can always use new training data - need the IRL models to be weirder I guess???

[u/LEDDITmodsARElosers → u/Deadlift_007]

They'll all get to join the bread lines with the copywriters, website coders, and the rest of the people already being put out of work by AI. 😕

People complain about changes but sometimes change is good which is why we drive cars instead of riding horses.

[u/Deadlift_007 → u/LEDDITmodsARElosers]

I understand your example, and for the most part I agree. However, that's one industry affected by change. The difference is that AI is having that effect on all industries at the same time. That's what's going to cause problems.

I'm also not saying change should prevent advancements. It's just that there needs to be some consideration for what might happen if most white collar jobs become obsolete at roughly the same time. White collar jobs represent 51% of the workforce. That's a lot of people out of work.

[u/slugsred → u/Deadlift_007]

I think the ferriers, the haymakers and the shit shovelers were also impacted by the decline of horses

[u/bieker → u/slugsred]

I think the right way to look at it, is this time we are the horses. like did you see what happened to the horse population after the car was invented?

[u/kali_gg_ → u/bieker]

I give you industrial revolution. killed tons of jobs previously performed by humans. yet, human population is bigger than ever

[u/KaliserEatsTheCookie → u/kali_gg_]

yeah it killed backbreaking hard manual labor or boring monotonous factory work

AI is replacing everything but that - it kills mainly creativity based jobs and doesn’t offer a new job in replacement.

[u/morningfog → u/KaliserEatsTheCookie]

I used to work at an art school and five years ago when the school was suffering from a proposed closure so many people laughed and said “who will bring me my morning coffee at my local cafe now?” Creative jobs have been suffering for many years now and what people should shift their focus on is that our modern world is built on a system of dangling carrots of a job to be miserable in for our whole lives, just to survive.

[u/shoveitupyourown → u/LEDDITmodsARElosers]

We are the horses.

[u/B3owul7 → u/LEDDITmodsARElosers]

Slow and small changes* in single industries = good and doable for a society

Fast and big changes* in multiple industries = not so good for a society

* people lose jobs

[u/SufficientDot4099 → u/LEDDITmodsARElosers]

And sometimes change is bad.

[u/Realistic-Airport738 → u/LEDDITmodsARElosers]

Ha! So you are saying that cars put horses out of work. Not a proper analogy.

[u/Vaping101 → u/f_o_t_a]

They’re all going to be on only fans.

[u/LastGuardsman → u/Vaping101]

Only fans will be out of business once interactive GF AI and other stuff gets a wider presense in the market.

[u/Icterine-Kangaroo → u/LastGuardsman]

Will it? Onlyfans still has users today even when someone can google ”hot boob sex” just as easy and for free. People, especially lonely people, like knowing it’s ”real” people talking to them.

[u/cowsnake1 → u/Icterine-Kangaroo]

Real people.

Lol.

You really believe these onlyfans with 10k subscribers talk personally to their fans? They pay Indian males to do that for them.

[u/Icterine-Kangaroo → u/cowsnake1]

”Talking” might have been the wrong word yeah, but still, it’s the reason why people donate $5000 to streamers so they can, for a second, hear the streamer say ”wow thanks [name]” and why people pay for nudes when you can search up ”naked” on google

[u/cowsnake1 → u/Icterine-Kangaroo]

Yes. There you are right. Which I will never understand. Since prostitution is just cheaper and realer. But good. Other discussion..

It will not dissappear for sure. But competition is gonna be fierce. I am very afraid how porn is going to change when Ai video is on point.

[u/dispatch134711 → u/cowsnake1]

Do they? Or do they have a chat bot do it?

[u/Outrageous-Rope-8707 → u/Icterine-Kangaroo]

I think you’re severely underestimating the impact AI sexchat bots will have on society. The teens of today are already gung ho on them. Hell, one kid killed himself because the chatbot essentially bullied him into it.. they already have ones that will create voice messages, create pics, simulate text messages etc.

So yeah, “today”, you’re right. But a decade from now? Two decades? It’ll come quick and it’ll likely be a lot different.

[u/SoupRyze → u/Outrageous-Rope-8707]

The moment any AI sexchat bot company goes public you bet your ass im dumping everything i got into it because that mf is gonna moon. You can always count on people to be horny no matter what.

[u/staffell → u/SoupRyze]

Sex is literally the primary motivator for everything. It's hard-wired into us.

[u/ramrob → u/staffell]

“Food and Sex” - first words from my Social Studies teacher in ‘92 on my first day of middle school in my first class in regard to the motivations of all of humanity. We all gasped.

I’ll never forget that.

[u/staffell → u/ramrob]

Legend.

[u/cowsnake1 → u/Outrageous-Rope-8707]

Look back two decades. Goddamn everything is digital.

[u/Geberhardt → u/Outrageous-Rope-8707]

Hell, one kid killed himself because the chatbot essentially bullied him into it.

Source? The story I know of with the game of thrones character he was repeatedly discouraged from suicide, but kept bringing it up until the bot basically relented. And there was no bullying by the bot going on. Not good, but quite a difference.

[u/LessRabbit9072 → u/Icterine-Kangaroo]

People will pay more for bespoke organic pornography by the majority of folks will just plug in to their auto-goon 3000 and be fed the exact style of content their disgusting little minds need to achieve the optimal nut.

[u/Secoluco → u/Icterine-Kangaroo]

So that's why it will affect OnlyFans because it will simulate a real interaction with a hot girl. You usually don't have that by watching porn alone. You might get something similar with pornographic ASMR, but imagine that on a VR where the character interacts with you directly in real time? Sheesh, it's over.

[u/LiveLeave → u/Icterine-Kangaroo]

Thanks for the search tip! 

[u/TerrestrialOverlord → u/Icterine-Kangaroo]

I think you have to pay to get your "requests" performed. With AIFans once you pay your monthly subscription you would be able to make as many requests as your "tier" allows per day....Yep OnlyFans is cooked

[u/stealthdawg → u/LastGuardsman]

Nah, people pay on onlyfans because of the parasocial interaction or even just potential thereof.

Even OF models you can find their leaks but people are still paying.

OF won’t go out of business but the IRL models that are on there, save celebrities that are capitalizing on their own other avenues of fame, will be replaced by AI driven avatars.  They already exist and are siphoning $10s of thousands per month or more each away from real content creators (not saying that’s bad or good).

[u/TheDreamWoken → u/f_o_t_a]

Is it still the same though?

[u/AdRevolutionary6650 → u/f_o_t_a]

Her poor friend 😂

[u/leaky_wand → u/AdRevolutionary6650]

I mean she has a model’s body. Hard to feel too bad for her.

[u/drcopus → u/f_o_t_a]

That doesn't sound very different to just using Photoshop or a green screen? Hardly revolutionary

[u/f_o_t_a → u/drcopus]

Sure you could do it in photoshop but...

1. the faces are ai created so you don't have to worry about using a real person's face.
2. it does it in a matter of seconds.
3. you can change the facial expression, hair color, lip size, eye color, all in seconds.

[u/MarioVX → u/drcopus]

You could have always just used Paint as well? Or even a hexeditor, just set the colors of each pixel of the image individually. Photoshop is hardly revolutionary, doesn't enable anything that couldn't also be done by simpler tools.

[u/kylemesa]

100% incorrect.

AI cannot do product images of real life. The dress in that image is not the dress being sold. The patterns and cut are entirely incorrect.

This image would absolutely be false advertising.

—

Edit: This post is ripe with evidence that the average reading-level is fifth-grade. Soooo many people arguing against things I never said. It’s genuinely sad af. 😕

[u/FarragoKeeper → u/kylemesa]

Unscrupulous Amazon sellers are already doing this but were never going to use a model anyway. High end models are fine, the people at risk were already replaced by crappy envato photoshop templates

[u/kylemesa → u/FarragoKeeper]

Unscrupulous Amazon sellers are already doing this but were never going to use a model anyway.

This exactly. 🤘

[u/Oshova → u/FarragoKeeper]

I mean, they've been doing shitty photoshopping of their products into stock images for years. This is at least better than that...

[u/stealthdawg → u/FarragoKeeper]

Ok but what percent of the modeling industry is/was “high end” modeling?

It’s like the idea that some echelon of artists will be fine but generative AI has been decimating the bread and butter creatives that do basic illustrating, photography, etc.

[u/Cheesepleaseforknees → u/kylemesa]

I don’t know shit, but it seems like the issues you described will be very solvable very soon right? I mean, you could even put the dress on a mannequin and essentially photo shop it onto AI generated models?

[u/kylemesa → u/Cheesepleaseforknees]

We can do this in Photoshop already and it doesn’t require any AI. People have been doing that on scam sites for decades using stolen images.

Generative AI art doesn’t have access to real-world schematics and designs of products. It doesn’t comprehend what it’s making and cannot generate something like a specific backpack.

[u/Just_Think_More → u/kylemesa]

Generative AI art doesn’t have access to real-world schematics and designs of products. It doesn’t comprehend what it’s making and cannot generate something like a specific backpack.

Yet.

[u/maybe_this_is_kiiyo → u/Just_Think_More]

Advanced autocomplete will never "understand" anything

[u/ShowDelicious8654 → u/Cheesepleaseforknees]

If Ai is like the mannequin, something that never replaced models, then that proves their point.

[u/Dreason8 → u/kylemesa]

I mean look at the sleeve length for starters, it's not even close.

[u/pickuppencil → u/kylemesa]

Spoken well.
If I am buying a dress that is modeled, you better believe I want to see **that** dress on the model.

Don't have a budget for a model? Mannequin
Can't afford that? Model yourself with a timer
Can't model it? Photo of the dress.

People already scam online sales by not sharing the right pattern or cuts of outfits.

[u/Noveno → u/kylemesa]

You dropped this king:

*yet

[u/kylemesa → u/Noveno]

OP said “now.” The conversation is about today.

I never implied that AI wouldn’t be able to do it in the future… obviously, given enough time, AI will replace everything.

[u/My_useless_alt → u/kylemesa]

obviously, given enough time, AI will replace everything.

And that time seems to be getting disturbingly closer each week. So we should really start thinking about how we want to structure the economy going forward sooner rather than later, because these things take time which we're running out of and I don't want to be living in a system where a job is required to live when all the jobs go away.

[u/lefthandedsnek → u/My_useless_alt]

see how long it took congress to get the facebook lizard in for questions, and then the ridiculous out of touch questions they asked? they are so far behind we will have no chance of them being ahead of this save for some miracle

[u/HoneyBuu → u/kylemesa]

As someone who is working with this tech directly, I second this. Ignore the arguments.

[u/kylemesa → u/HoneyBuu]

At this point responding to arguments is basically debunking misinformation, lol.

It’s a shame people like to argue about subjects they’re unfamiliar with.

[u/HoneyBuu → u/kylemesa]

It looks like cultish behaviour at this point. Frankly, I don't understand it. But I get your will to correct it.

[u/UnlikelyPistachio → u/kylemesa]

As if false advertising ever stopped Shein, Temu, McDonalds etc.

[u/No_Cartographer4425 → u/kylemesa]

1: I didn’t even notice that the cut was wrong. The sleeve length and shoulders too. Good eye!

2: Yeah most of Reddit has devolved into straw man arguments everywhere. It’s because people have limited reading comprehension skills.

[u/SyrGwynHeroofAshvale → u/kylemesa]

Hilarious take as its literally happening right now, people are buying the products are none the wiser.

[u/kylemesa → u/SyrGwynHeroofAshvale]

The take that you call hilarious is “modeling is not dead.”

Some shady companies lie to people, that doesn’t mean “modeling is dead now.”

[u/SyrGwynHeroofAshvale → u/kylemesa]

"Modeling looks to be about dead now" is what was actually written, and yes we're now going to see a dramatic drop in the needs for human modeling of products such as dresses. Only a fool would argue otherwise.

[u/Cricetola → u/kylemesa]

Sorry but you are clueless...do you work in fashion ?

[u/TheGillos → u/kylemesa]

Maybe better for more simple things like t-shirts and sweaters? A ton of those are sold

[u/no_witty_username → u/kylemesa]

The images might not be 100% authentic but that wont matter for most business that deal in selling apparel.

[u/trivetsandcolanders → u/kylemesa]

• rife with evidence

[u/circasomnia → u/kylemesa]

this is reddit! not readit!

[u/--mrperx-- → u/kylemesa]

It's incorrect but it's good enough.

mainly gonna be used for fast fashion products, so crap.

[u/sunflower65667 → u/kylemesa]

it’s “rife with evidence” but go off

[u/ApexFungi → u/kylemesa]

All a company needs to do is mention in small letters in the picture *AI generated, may not 100% resemble the real dress* and they are covered. And as others said it's only going to get better.

[u/matiapag → u/kylemesa]

Lol all they need to do is add "the actual product may differ from the imahe" clause somewhere at the bottom and it's totally OK.

[u/devonjosephjoseph → u/kylemesa]

Unfortunately, this is already happening.

How many Amazon reviews have you read that say something like “well it’s not exactly like the picture, but it’s great for the price.”

[u/stealthdawg → u/kylemesa]

And yet people would buy it based on the right and willingly accept what comes on the left.

[u/kylemesa → u/stealthdawg]

OP’s argument is that “modeling looks to be about dead now.”

It doesn’t matter that some companies lie to consumers, the argument is that modeling isn’t dead.

[u/queefgerbil → u/kylemesa]

"entirely incorrect" he says. lmao The sleeves are a little longer and the print barely and different. You guys are so strange.

[u/DasBeasto → u/queefgerbil]

Id love to see it done with a graphic tee with a specific image on it, I’ve seen these types of apps try it before and the AI draws a similar but still completely different image.

This example works alright because a random floral pattern can be slightly off and still look close enough, but that doesn’t work for everything.

[u/TinyMomentarySpeck → u/queefgerbil]

There's also the neck that's different, and the pattern is important because there's sheer and opaque areas that change the look.

Just say you aren't into fashion if you consider these differences insignificant.

[u/kylemesa → u/queefgerbil]

So… you think modeling looks to be about dead now? Because that’s the premise you’re supporting.

I’m going to copy/paste to all of these nonsense posts:

You clearly don’t understand production art. Go try to generate an accurate picture of a CISCO 8841 VoIP. Let us know when you’re done.

[u/perplex1 → u/kylemesa]

AI can very well do images of products of real life. And you can adjust and iterate to precision. The point being is you don’t have to bring a model in to get different angles or shots every time.

Off the shelf AI available to everyone may not have the necessary controls to tweak and reproduce consistently, but you better believe there are AI models specifically churning out exactly what you are defining as false advertising.

Remember, if AI is done right, you won’t know it’s AI.

[u/kylemesa → u/perplex1]

Lol, no.

You clearly don’t understand what I’m talking about. It’s not even worth debating your idea.

Go try to generate an accurate picture of a CISCO 8841 VoIP. Let us know when you’re done. 😉

[u/RANDOM-902 → u/kylemesa]

Bold of you to assume the AI won't fix that in like 1-2years at max.

Have you ever stopped to see how the AI images looked like 2 years ago??? This shit advances at crazy speeds

[u/kylemesa → u/RANDOM-902]

Well the key thing here, is that I never said AI wouldn’t be able to do it in the future… obviously, given enough time, AI will replace everything.

I’ve been a professional artist for almost two decades. I have been using AI art since long before most people even knew it existed.

We are significantly more than 1-2 years away from generative AI models that understand the design specs of a Ford F150. Ford might design one themselves, but the public won’t have access to models that “comprehend” production art for a long time.

[u/stealthdawg → u/kylemesa]

Sorry, are you conflating modeling as in 3D product/schematic modeling with fashion modeling by human models?    

 I don’t really see the connection between this and the design specs of a truck or electronic component.  

 OP is talking about the fashion modeling industry but all your comments seem to be leaning toward 3D/CAD modeling as it pertains to showcasing products

[u/kylemesa → u/stealthdawg]

No, I’m not conflating it. An article of clothing has very specific cuts and design. I’m making analogies to simpler explanations of consumer products.

You and OP don’t understand the technologies being discussed.

[u/[deleted] → u/kylemesa]

Literally a bunch of weebs who have no idea what photo production is much less fashion production or fashion photography

[u/AmberIsHungry → u/kylemesa]

Nothing a simple disclaimer in small yext can't overcome.

[u/Puzzleheaded_Sign249 → u/kylemesa]

Until it gets better. Why do people think all progress will suddenly just stop?

[u/kylemesa → u/Puzzleheaded_Sign249]

Guy… obviously. 🥱

No one thinks it won’t progress… Everyone knows it will progress. OP’s post and my comment are about now. The word now is literally in the title.

I beg of you, if you want to keep using the internet, work on your reading comprehension.

[u/Adromedae → u/kylemesa]

A hilarious take, given how most fashion pictures with real models are heavily retouched/photoshopped.

[u/kylemesa → u/Adromedae]

I’ve done professional photorealistic photoshopping for almost two decades.

What you explained is entirely unrelated to product images, but we can’t all be bothered learning a subject before trying to fight about it on the internet.

[u/Big_Extreme_8210 → u/kylemesa]

Interesting point.  I’d imagine that false advertising is a bigger legal liability for big companies than smaller companies.  I mean, who is more likely to get sued?

So, is this one place where AI actually can lower the barrier to entry for new businesses?

Or does it go the other way- the companies with big legal teams are more able to take chances?

Not sure…. but some of these trends might be generalizable.

[u/Fine_Hour3814 → u/kylemesa]

I agree with this, but a lot of clothing retailers are guilty of this as well.

The clothes rarely look as good as they do in the pictures

[u/truthputer]

Y'know, this is why people hate AI and hate AI bros.

You pick a completely random topic, show up and loudly proclaim that the topic is completely dead and that you are proud that AI killed it.

But you're not subject experts. You have never given a second thought to the topic before this moment. You have zero tact and zero respect for whatever topic you think that AI is about to disrupt.

For companies doing actual product shoots this AI technology won't change a thing. The purpose of modeling is to show the product in use. So they'll still get a sample of the product and do exactly that.

The only companies that will have no problem using this technology are scammers trying to sell products that don't exist - which will harm legitimate companies when the market is filled with crap.

[u/Low-Bit1527 → u/truthputer]

This is probably everyone here's first time thinking about modeling dresses.

[u/lukuh123 → u/truthputer]

Very well said. This also applies to people in general proclaiming about AI doing something, while they also have very to little knowledge about the hyperparameters behind neural models or anything in that matter really. Yet, apparently they know enough about it to constantly speak about it. I miss when society didn’t treat AI like a buzzword (like noone has heard of ML ever)

[u/Phedericus → u/truthputer]

Levi's enters the chat

[u/MartinLutherVanHalen]

It’s not the same dress.

So unless you think designers don’t care about the details, like sleeve length and pattern, what are you on about.

[u/SuperMazziveH3r0 → u/[deleted]]

Do you think you look like a 6’2 well groomed model and walk around with your clothing pinned to make the correct proportions at the right angle?

People already insert themselves into these unrealistic references with edited proportions.

[u/Turbulent-Sun-251 → u/SuperMazziveH3r0]

True but at least in that case you're still seeing the actual clothes and not an imaginary spinoff version of the clothes

[u/Ariloulei → u/SuperMazziveH3r0]

"Things are currently bad so we should welcome making them worse".

Not quite the argument you think it is.

[u/Putrumpador]

Models can still provide training data. 😏

[u/WelbyReddit → u/Putrumpador]

that's so sad.

Like training your replacement before you get fired, lol.

[u/Putrumpador → u/WelbyReddit]

Like training your replacement before you get fired, lol.

This will probably be the theme for the coming decade across all fields.

[u/DM_ME_KUL_TIRAN_FEET]

The dress doesn’t even look the same as the dress being sold? This would be misrepresentation of the product

[u/Vanadium_V23]

The pont of modeling is to see the actual product, not an idealized interpretation from an AI.

What will change the modeling business though is that you can take a regular woman, take a picture of her wearing the dress and then replace her face and the background with AI while staying true to the product.

Obliviously, it doesn't mean people won't try to scam you with a full AI image, but that's already the case without AI anyway.

[u/UltimateTrattles → u/Vanadium_V23]

The point of modeling is to convince you to buy the thing being modeled.

I think you got tricked there.

[u/TheHawthorne → u/UltimateTrattles]

He’s saying people value images that represent reality when buying something

[u/No_Zombie2021 → u/TheHawthorne]

When was modeling representing reality last time? Not in my life time.

[u/UltimateTrattles → u/TheHawthorne]

Another body with your face swapped on is less representative of reality than an ai guess at what it’ll look like on your specific body.

[u/PandosII → u/UltimateTrattles]

I took it to mean that sellers would take a normal pic of a normal woman, then replace the head and background with more conventionally attractive ones. Nothing to do with the customer's face. I might be wrong though.

[u/TheHawthorne → u/UltimateTrattles]

No one mentioned or wants either of those things? People want to see products in reality. Products with video reviews on Amazon do well for this reason.

[u/[deleted] → u/Vanadium_V23]

Except…how many times have people bought a clothing product online only to receive something different in the mail?

[u/RaceCrab → u/Vanadium_V23]

If the point of modeling was to see the actual product then models wouldn't be airbrushed and photoshopped to hell and back

[u/Cannibeans → u/Vanadium_V23]

That's the point of modeling, but you have to ask if anyone can tell the difference on an ad.

[u/kirsion → u/Vanadium_V23]

Half the time, products descriptions are just items photoshopped onto models anyways

[u/gefahr → u/[deleted]]

I.. think that's the wrong link.

[u/Puzzleheaded_Sign249 → u/Vanadium_V23]

Wait, are you saying in the history of modeling and advertisement, companies don’t use image editing software to alter the original image???

[u/Goukaruma → u/Vanadium_V23]

You most likely don't look like a model so it will look worse on you anyway.

[u/KickingDolls → u/Vanadium_V23]

This is such a silly take. It’s not like fashion shoots are remotely natural or realistic. Everything from lighting, camera, makeup, to the incredible amount of post done to shots is all staged or fake.

[u/GeneralZaroff1]

What’s crazy is that soon you can have YOU be the model and even generate videos of you wearing the clothing

[u/Famous-Egg2689 → u/GeneralZaroff1]

Yes. People focus on how AI could replace models, but the true value is in entirely new ways of advertising

[u/pickuppencil → u/GeneralZaroff1]

https://www.youtube.com/watch?v=nWcGhuX6N7w
Video from 2015.

[u/SuccessfulProcess864]

The dress looks different. The neckline is different. The sleeves. The pattern. 

If your goal is to have a picture of some lady in a similar dress, then, sure, okay, but this has nothing to do with how the actual fabric of that dress would hang on a real body. The more you look, the more differences you see, and these differences would probably result in many returns at the end of the day. 

[u/BecauseBanter]

We will see clothes on ourselves (us as generated models wearing the item) in online shops soon.

[u/DirectedEnthusiasm]

Wouldn't you want to see how the clothing actually fits on a human vs. how AI predicts it'll fit?

[u/CanSaveSuicidal]

They’ll always have OF.

[u/NecessaryFine8989]

That seems fine with m me.

[u/chi-kwadrat]

It was hard to figure out how clothing actually looks like already - with all the fitting tricks and photo post processing. Such generated picture might serve the purpose of convincing someone the product is desirable and nice, but it's completely false advertising - look at the sleeve length, and that's just one example of many inconsistencies.

[u/mozzarellaguy]

What? What Ai is this

[u/saranghaemagpie]

Nah...people still need the fantasy that they could date models IRL. 😜

[u/Healthy_Razzmatazz38]

The job of models is no longer to look pretty, its to bring your product to the attention of a bunch of parasocial followers. This trend started a long time ago.

[u/mrgreaper]

This x looks dead now posts are getting annoying.

[u/Drmlk465]

Good

[u/qweetpal]

Mango in Spain did their first official campaign this season. All Ai. And they announced they won’t stop and it’s not a test. One of the biggest fast fashion brand.

[u/Ztoffels]

Are you using ChatGPT for those prompts? 

[u/nijennn]

As someone that works in the ecom photography industry… no, no it’s not. The level of quality and accuracy expected by the major apparel brands is ridiculously higher than what AI can produce now. Industry standard is to take a neutral lightning reference photo in a controlled environment, then color-match in Post with the capture taken on-set. Brands also have extremely specific requirements (like, pixel-specific accuracy) on posing of the model and the photo’s angle to maintain consistency across products.

The stuff that AI produces is fine for personal projects or brands that sell cheap crap on Amazon and don’t care about accurate product photography. But unless major brands start massively lowering their standards, AI is not replacing professional photography anytime soon.

[u/covalentcookies]

Odd, because this is literally the campaign and the same shots from real life models.

Looks more like they took real photos and AI-fied it.

https://www.zara.com/us/en/belted-floral-print-midi-dress-p09116220.html?v1=395359427&v2=2420908

[u/imacodingnoob → u/covalentcookies]

Oh wow, you're right.

[u/[deleted]]

[removed] — view removed comment

[u/imacodingnoob → u/[deleted]]

This is Google's new AI not muah

[u/Prison_Playbook → u/imacodingnoob]

did a mod just remove another mod's comment? lmao

[u/Dando_Calrisian]

The problem is a lot of people assume the rate of development will continue at the same rate, which certainly will not be the case. Iterating from completely useless to a technology demonstration was the easier part, but the amount of accuracy needed to replace real models, artists etc is going to be a massive challenge.

[u/Goukaruma]

Not dead but it will take a huge share. Sure fashion magazines will use real models but for many used like store example pictures this could be huge. There is a vocal minority who is against this but most people don't care that much. We buy burger at MC D but we know the picture doesn't look like the real burger.

[u/Stephennnnnn]

Instagram is already flooded with AI images in ads

[u/kinoki1984]

Looking good has never looked so bad for making a living.

[u/itsdone20]

lol

[u/Prcrstntr]

Any halfway decent company will continue to have actual models to demonstrate actual products. 

Infinite color choices and basic tee patterns have already been photoshopped in though. 

[u/dragongling]

You like to bury things, right?

[u/Jig0ku]

Don’t think so… but can’t fucking wait.

Toxic industry with indecent money for everyone that should just disappear

[u/panini84]

Honestly, I don’t want to see models OR AI when I’m looking at clothes. I want to see actual photos of real women with different body types so I can see how the clothing might fit me.

[u/Wooden_Werewolf_6789]

Looks like Florence Pugh in a YSL ad from the 90s

[u/ktpr]

The dress in the image and the reference are not 1:1 the same. If you look closely there are color and swirl variations that can't be attributed to textile deformation and lighting.

[u/halapenyoharry]

Say that to Rianna

[u/gusbusnofuss]

How long until ai movie filters? Swap the rock and Kevin harts voices if you want. Change the facial expressions too. Emotional sliders like video game settings.

[u/rushmc1]

Are we supposed to cry about that?

[u/Alan_Reddit_M]

Well no, the point of modeling is to see what the clothes ACTUALLY look like while being worn, not what it might look like.

[u/bpsavage84]

Won't impact high end modeling but lower end/social media modeling will be heavily impacted for sure.

[u/sustilliano]

I remember reading a thing about I can’t remember what store was trying something like this to let you virtualize yourself to see what you’d look like in different clothes

[u/donotfire]

Right but that’s a pretty generic fit

[u/please_dont_respond_]

The pattern doesn't line up to prompt

[u/dragon_of_kansai]

The dress has long sleeves in the first 2 images, but short ones in the third

[u/mr_fandangler]

UBI

[u/strontiummuffin]

But it doesn't know the actual dimensions of the dress and the person in questions real body type. Useful but it doesn't replace anything. It replaces the false advertising that a lot of the modelling industry takes part in though.

[u/pick-hard]

Nope, the pictures of real models are going to be elevated to a new unreachable beauty standard level.

[u/therealyousseff]

Everyone will be replaced lol

[u/LazyLancer]

Yeeeah... except it's not exactly the product you will be buying and that is a huge problem and literally false advertisement.

[u/atuarre]

It won't.

[u/rahul_bhatia11]

Fcuk i had an idea for startup exactly like this for modelling industry.

[u/pickuppencil]

The reference dress: https://www.zara.com/us/en/belted-floral-print-midi-dress-p09116220.html

Different lengths of the sleeves.
Why wouldn't I want to see how it looks on an actual person?

The flow, the sheer fabric against the sun, how the cut fits.

[u/Working_Job_7129]

How long before we see more models escorting and on Onlyfans? 😅😂

[u/TerrestrialOverlord]

This will be a boon to smaller studios and side giggers to have their clothes modelled for way less. It will impact the models that could have been hired though

[u/Sherman140824]

TikTok shows me pictures of an "AI influencer". She is gorgeous but not completely realistic.  How long until the pictures become reels?

[u/dark-cosmos]

Only problem is that the dress looks different to the reference photos. It would need to match exactly to be usable for real shops.

[u/frrson]

If this is the sharpness, it's useless. Or was it rescaled?

[u/Cuck-In-Chief]

The amount of crazy AI softcore MILF porn that clogs my Instagram feed is surreal. And I have, uh, absolutely no clue why. Truly.

[u/ReasonablePossum_]

Only cheapo fashion firms that dont care of hownreal their garmets look on people. Ai generated clothing has little to do with how the real product looks on the model, how the fabric actually behaves in air volume, etc

[u/Dixie_Normaz]

Just like Sora was going to kill Hollywood within a year ...

[u/honetnutsock]

lol might work for male clothing but women dont want something modelled on an ai

[u/BadAssNatTurner]

It will kill modeling for anyone who doesn’t bring their own personal brand to the table. Celebrities and athletes will continue to get endorsements, no-name models are cooked.